SearchWiki For Adwords
| Title: | SearchWiki For Adwords |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/21/searchwiki-for-adwords/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 21, 2008
- 0 comments
Yesterday Google announced SearchWiki, allowing Google users to customize their search results.
read more...But Wait — There’s Still More
| Title: | But Wait — There’s Still More |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/21/best-ppc-posts-2/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 21, 2008
- 0 comments
Final batch of most popular RKG paid search links, based on Feedburner readership stats.
read more...Reader’s Choice: Best Articles About Paid Search
| Title: | Reader’s Choice: Best Articles About Paid Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/21/readers-choice-best-articles-about-paid-search/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 21, 2008
- 1 comment
As we approach our 800th post, we decided to highlight some of our most popular posts.
read more...Negative News Flow Is A Lagging Indicator
| Title: | Negative News Flow Is A Lagging Indicator |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/20/negative-news-flow-is-a-lagging-indicator/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 20, 2008
- 0 comments
Wise words from Paul Kedrosky.
read more...Political Paid Search: 2008 Election PPC Dataset Available
| Title: | Political Paid Search: 2008 Election PPC Dataset Available |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/19/political-paid-search-advertising-ppc-election/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 19, 2008
- 1 comment
If anyone would benefit from a data set tracking the use of political paid search advertising in the 2008 US Presidential cycle, we have one to share.
read more...Target Gift Cards Also Cameras, Night Lights, Thumb Drives, etc.
| Title: | Target Gift Cards Also Cameras, Night Lights, Thumb Drives, etc. |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/18/target-gift-cards-also-cameras-night-lights/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 18, 2008
- 0 comments
A new twist on gift cards this season from Target.
read more...The Promotional Dilemma
| Title: | The Promotional Dilemma |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/10/online-promotional-dilemma/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 10, 2008
- 4 comments
Shop.org recommends discounting and free shipping for Thanksgiving. But when all retailers adopt this strategy, nobody gains share and everybody loses margin.
read more...Block Russian Comment Spam In Wordpress
| Title: | Block Russian Comment Spam In Wordpress |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/08/russian-comment-spam/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 8, 2008
- 2 comments
Configure Akismet to vanish Russian spam comments.
read more...Is Your Online Store Vulnerable To CSRF and XSS Attacks?
| Title: | Is Your Online Store Vulnerable To CSRF and XSS Attacks? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/07/csrf-and-xss/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 7, 2008
- 0 comments
An excellent powerpoint giving technical background on some newer approaches for websites attacks..
read more...Patent Trolls Lose Round In Court
| Title: | Patent Trolls Lose Round In Court |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/06/patent-troll-online-retail/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 6, 2008
- 3 comments
The U.S. Court of Appeals for the Federal Circuit narrowed what can be patented as an abstract business method.
read more...3 Methods for Setting Cookie Windows
| Title: | 3 Methods for Setting Cookie Windows |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/05/cookie-windows/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 5, 2008
- 6 comments
Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you’re in the right neighborhood. Too long and you’re liable to waste money by over advertising, too short and you may miss opportunities.
read more...Monitor Your Brand With HowSociable.com
| Title: | Monitor Your Brand With HowSociable.com |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/04/social-media-monitoring/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 4, 2008
- 0 comments
Monitor your brand across 22 social media sites.
read more...Online Retail Sales Stats: Consumers Buying But Spending Less
| Title: | Online Retail Sales Stats: Consumers Buying But Spending Less |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/03/online-retail-spending/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 3, 2008
- 7 comments
As November begins, the situation has become bleaker.
read more...Google Provides More Details On Quality Score. Nope.
| Title: | Google Provides More Details On Quality Score. Nope. |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/31/quality-score-explained/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 31, 2008
- 2 comments
“We’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. “
read more...Fast-Response Paid Search: J. Crew and Michelle Obama
| Title: | Fast-Response Paid Search: J. Crew and Michelle Obama |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/29/fast-response-ppc-j-crew-and-michelle-obama/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 29, 2008
- 5 comments
J. Crew responds to the Tonight Show.
read more...The PPC Buying Cycle: Buyer Beware
| Title: | The PPC Buying Cycle: Buyer Beware |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/28/ppc-buying-cycle/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 28, 2008
- 12 comments
The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.
read more...Google Now Displaying SKUs in Paid Results
| Title: | Google Now Displaying SKUs in Paid Results |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/27/adwords-plusbox/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 27, 2008
- 8 comments
Helpful or harmful to users and advertisers?
read more...Sequoia’s “RIP” Powerpoint
| Title: | Sequoia’s “RIP” Powerpoint |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/27/sequoias-rip-powerpoint/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 27, 2008
- 0 comments
Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.
read more...Find And Fix Your Inbound 404s
| Title: | Find And Fix Your Inbound 404s |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/23/find-and-fix-your-inbound-404s/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 23, 2008
- 2 comments
Allowing inbound links to fail on nonexistent pages is a marketing crime.
read more...Do Dancing Skeletons Sell More Mortgages?
| Title: | Do Dancing Skeletons Sell More Mortgages? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/21/dancing-skeletons/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 21, 2008
- 6 comments
I don’t get it.
read more...Walmart.com Runs Obama & McCain Videos
| Title: | Walmart.com Runs Obama & McCain Videos |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/20/election-2008/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 20, 2008
- 0 comments
Walmart.com is promoting Obama and McCain videos from the homepage.
read more...A Prisoner’s Dilemma? PPC Advertising During The Current Financial Crisis
| Title: | A Prisoner’s Dilemma? PPC Advertising During The Current Financial Crisis |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/20/prisoner-dilemma/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 20, 2008
- 11 comments
Irrational over-bidding helps none of us, except Google.
read more...OpenSQL Camp, Nov 14-16 2008, Charlottesville VA
| Title: | OpenSQL Camp, Nov 14-16 2008, Charlottesville VA |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/19/opensql-camp-nov-14-16-2008-charlottesville-va/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 19, 2008
- 0 comments
If advanced database topics quicken your pulse, check out OpenSQL Camp.
read more...PPC Strategy During The Current Financial Crisis
| Title: | PPC Strategy During The Current Financial Crisis |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/07/ppc-strategy-during-financial-crisis/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 7, 2008
- 13 comments
Considering the perspective of paid search advertising, how should online advertisers be responding to the crisis on Wall Street?
read more...Our Inc 500 Brothers?
| Title: | Our Inc 500 Brothers? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/10/06/affiliate-commissions/ |
| Printed: | November 22, 2008 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 6, 2008
- 7 comments
Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.
read more...