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Website Effectiveness

Wine Enthusiast Logo “Conversion is up and our work with RKG is one of the reasons why. The Assessment we received gave us a completely eye-opening look at our site. RKG’s recommendations were practical and ROI-positive — and we’ve come back for more.”

- Glenn Edelman, VP, Marketing,
The Wine Enthusiast Companies

Tractor Supply Logo “The RKG team understands the challenges of optimizing a large-scale e-commerce site- and that came across loud and clear in their work. We continue to use their recommendations as we take our site to the next level. Getting advice from guys who’ve actually ‘been there’ makes a real difference.”

- Steve Braun, VP, E-commerce,
Tractor Supply Company

FAO Schwarz Logo “RKG gave us a deep-dive, top-to bottom look at our site. They showed us exactly where our site was slowing down the shopping process and what we needed to do to fix it. This is a consulting project that we could really use. I’d recommend them to anyone looking for a game plan to move their site forward.”

– Bob Fox, Director of Marketing & Analysis,
FAO Schwarz

BCU Logo “The project truly changed the way our company thinks about our website. The recommendations were detailed and practical, and gave us clear direction for implementation. Most important, RKG quickly got to the core of our business: they showed us how the site could persuade visitors to take advantage of more of our services, while staying true to our strong, members-first brand.”

– Michelle Bloedorn, VP Sales and Service,
Baxter Credit Union

Linen Source Logo “RKG gave us a concrete plan for improving our site. We’re seeing a significant year over year lift in conversion and a measurable increase in customer satisfaction. The value we received from RKG was outstanding.”

– Mike Masse,
Linen Source
The Thompson Group

You’re spending real money driving traffic to your website, but are you getting full value?

You’ve been talking BIG site changes but you’re reluctant to commit resources without clear vision and a solid roadmap. Or maybe you’ve hit the wall on your site design project and need to get back on track.

We’ve successfully tackled these challenges for more than 10 years.

  • As former online retailers, we’ve created award-winning, profitable websites generating more than $100 million in annual revenue.
  • At RKG, we’ve helped improve dozens of e-commerce sites across multiple product categories.
  • We’re passionate, experienced marketers who love to share what we know.

Turn us loose on your site. We’ll dive in and identify the changes that matter—the ones that can make your site more usable and prime it for conversion.

Get a detailed roadmap for improving your site: RKG Website Assessments

With an RKG Website Assessment, you get a comprehensive, expert review of your site’s ability to satisfy and sell. You rent our time and our brains - we come back with concrete, page-by-page recommendations for a more effective website.

First, we listen carefully. We gather info with a questionnaire, a 60 minute phone call, and a review of your site analytics.
We cover:

  • Key metrics from your business and your website.
  • Your site goals and your customer’s goals.
  • The business problems you need your website changes to solve.

We roll up our sleeves and get to work. We spend days living with your site, flagging the roadblocks and unearthing potential conversion builders.

  • To provide you with user perspective as well as an expert review, we spend time shopping your site and completing the tasks most critical to your prospects.
  • Each of your site’s key pages is benchmarked against accepted industry best practice—and what we’ve seen really work. From homepage to order confirmation, we evaluate the overall paths toward conversion and the effectiveness of individual elements. For online retail sites, we cover navigation, homepage, category pages, site search, product pages, cart and checkout.
  • We take a critical look at your Unique Selling Proposition, your site’s ability to persuade customers to do business with you — instead of your competitors.

We deliver your Assessment and show you what we see. The report you receive takes our decade’s worth of experience with successful online selling– and applies it directly to your site.

  • You get concrete, specific, page, by page recommendations to optimize your site for conversion goals and customer goals.
  • You’ll learn where your site is inserting friction into the buying process, how to remove it, and replace it with momentum toward the sale.
  • You’ll see where your unique selling proposition is visible on your site, where it vanishes, and and how to make it compelling to your visitor.
  • You’ll be armed with best practices and design principles to help your site right now, and return to repeatedly as you move the site forward.

In most cases, your Assessment reveals low-hanging fruit — changes you can make within weeks or days — as well as substantive to-do lists to focus your team on the right long-term projects.

As former retailers, we share your healthy cynicism for “consulting projects.” This is a report you will actually put to work. Your Assessment will be strategic enough for the corner office, but mostly it’s chocked full of pragmatic advice to help your site get the sale.

When we deliver the report we’ll follow up with a 90 minute phone call to review our recommendations and answer questions. Clients tell us these conversations are really helpful—so we also provide a DVD recording of the call and our onscreen presentation.

Your site can sell more. It can better satisfy your customers and it can meet your goals.

Call us today to get started on your Assessment.

Get a jump-start on implementation: RKG Design Services

With your Site Assessment in hand, you’re in great shape to start making your site more effective. Some clients call us back within days, asking us to look at mock-ups that incorporate some of the quicker, “why didn’t we think of that?” changes we recommend.

  • But… your hard-working Creative team may already be backlogged with existing projects.
  • You might want an outside perspective…
  • Or a more efficient process.
If you’d like us to help out with design, we can.
  • The best place to start is usually wireframes. The annotated black and white diagrams you receive are “site blueprints:” They nail down your page’s critical layout and functionality issues, before your costly IT work begins.
  • If you’re looking to go further, with graphic design and ready-to-deploy HTML and CSS, just ask. We do that, too.

Call us today to find out how we can help make your website more effective.